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Eli Lilly News: Weight Loss Programs Guide for Providers
Navigating the Challenges and Opportunities
In the ever-evolving landscape of medical treatments and pharmaceutical advancements, staying informed is not just a necessity—it's a responsibility. As a trusted partner, Infinity Medical Marketing is here to shed light on recent developments involving Eli Lilly that might impact your practice, especially for those providing weight loss solutions with injectables like semaglutide and terzepatide.
Eli Lilly's Legal Moves: Impact on Compound Pharmacies
Eli Lilly has recently initiated
legal action against compound pharmacies and wellness centers for allegedly selling knockoff versions of their weight loss drug, Mounjaro. This move raises concerns for many of our clients who rely on these pharmacies to make treatments more affordable for their patients. While brand-name drugs might be outside the financial reach for some patients, compounded alternatives have been a viable solution.
Eli Lilly's Foray into Telehealth
In a significant announcement, Eli Lilly has announced their plans to offer telehealth services directly to patients seeking weight loss programs. This could potentially redirect patients away from their regular healthcare providers.
Advice for Clinics:
- Awareness & Preparation: Be aware of this new player in the telehealth domain. Understand how it might affect your patient inflow and plan accordingly.
- Email Marketing Campaigns: Utilize email marketing to inform your patients about any comprehensive weight loss programs you offer, highlighting the inclusion of telehealth services.
- In-Clinic Marketing: Employ subtle yet effective marketing strategies within your clinic. This includes waiting room signage, informational posters in exam rooms, and tailored content on in-office TVs.
- Digital Marketing: If you're using paid search ads or social media advertising, include messages about your telehealth services. Emphasize the convenience, personalization, and quality of care provided by your clinic.
- Local Directory Listings: Eli Lilly's website allows patients looking for an in-person physician to find them through the Healthgrades directory. It's crucial for your clinic to be listed in this directory and to be sure your information is accurate. Infinity Medical Marketing offers assistance in getting your practice featured on Healthgrades and numerous other physician and local directories. This step is vital not only for visibility on Eli Lilly's website but also for enhancing your organic SEO and overall online presence, making it a smart investment for your clinic's future.
Infinity Medical Marketing: Your Ally in This Journey
Remember, it's not a time for panic, but for strategic planning and adaptation. Infinity Medical Marketing is here to assist with:
- Developing Comprehensive Marketing Strategies: Tailored to the unique needs of your clinic, focusing on both online and offline channels.
- Expanding Telehealth Services: If you haven’t already, consider integrating telehealth into your practice. It’s a valuable service that caters to the evolving needs of patients.
- Patient Education & Engagement: Enhance patient communication to educate them about the benefits of continuing care under your supervision.
Looking Ahead
In light of these developments, adapting and staying ahead of the curve is essential. Infinity Medical Marketing is committed to helping you navigate these changes, ensuring your practice thrives in this dynamic environment.
Stay informed, stay prepared, and remember,
we're in this together.
- Infinity Medical Marketing
