The Impact of Analytics in Your Marketing Campaigns
Here’s the thing about marketing: it’s a numbers game.
You need to be aware of what’s working with your campaigns at all times, along with what isn’t.
If you’re having a hard time measuring your marketing ROI, you’re not alone. A lot of small businesses are in the same boat!
For some small business owners, they just don’t know where to start. They’re unsure of what metrics they need to track, and they oftentimes don’t fully understand the concept of marketing ROI.
Infusionsoft came out with an interesting report in 2018. To their knowledge, 45% of the small business owner population can’t confirm whether their marketing efforts are effectual.
This is bad!
We know that small businesses are a big responsibility. Most small business owners have to wear several hats to keep their businesses afloat.
Marketing in itself is a BIG fish to fry. For starters, the rules are always changing. This only makes it harder for small businesses to keep up.
When they leave it to themselves to handle their own marketing, important responsibilities are bound to slip through the cracks. Analytics tracking happens to be one of those responsibilities.
Luckily for you, you have a marketing agency that’s handling all of the marketing legwork for you. There’s just one thing to keep in mind.
Some Data Metrics Can Only Be Provided By You
Agencies thrive off of data. It’s how we make our marketing decisions. Because of that, data plays a huge role in our activities.
Your data metrics can uncover some pertinent information that we need to determine what’s converting your leads into paying customers.
We provide our clients with detailed data reports on a frequent basis. These reports offer a wealth of valuable insights, from the number of phone calls received to the number of visits.
But here’s the thing: there are some data metrics that only you can provide. Otherwise, we aren’t able to access them at all.
We wouldn’t know when a lead books an appointment—or purchases a product—unless you told us firsthand.
Analytics tracking doesn’t solely fall on the agency—it requires some effort from your internal team as well.
Although the task itself can be a chore, we encourage you to get a system in place that makes it easier for you and your team! That way, your agency will have all the information they need to make the best marketing decisions for your company.
We’re Not Just Your Agency. We’re Your Partners.
As an agency, we make sure that every marketing dollar we spend goes to good use. Wasting your time and money are the LAST two things we want to do, and we’ll do everything it takes to make sure that doesn’t happen. We’ll even hound our clients for the data metrics we need (if we have to)!
Your relationship with your agency is like a partnership—they’re your team and you’re their quarterback. Better results are achieved when you work collectively with your team!
Find out what data metrics your agency might need from your end. Contact The Infinity Group today!
